CPC stands for Cost Per Click which is a widely used term in the paid search industry. This is the fee that you agree to pay Sixdeep for every trackable click through to your website however, for every CPA (Cost Per Acquisition) Fee earned, Sixdeep will discount the equivalent amount from any CPC charges accrued for the same monthly billing period. Our objective is to provide you with targeted traffic that converts into sales however, where your products or services are less saleable than others, a CPC Fee becomes necessary in order to cover our reasonable costs in generating traffic to your site.